13 January 2021 | Our clients | Back to Blog

Working with Peabody for the future of Thamesmead

Built in the 1960s and deemed ‘the town of tomorrow’, Thamesmead’s distinctive brutalist architecture has been the backdrop to several culturally significant works of film and TV throughout the last 60 years, from A Clockwork Orange to Harry Potter. More recently, with the help of Peabody’s community investment, it has become a hub for culture and the arts and is home to Thamesmead festival and myriad community projects.

Since 2015, Dot Dot Dot have collaborated with Peabody to house property guardians in 120 properties in Thamesmead over the course of the housing association’s 10-year regeneration of the area. Over the last five years, we have housed almost 300 guardians in buildings that would otherwise be empty, and those guardians have contributed over 45,000 hours to worthwhile causes.

We take pride in our ability to be sensitive and responsive to our clients’ specific needs. We have the resources to conduct market research for our clients to gather both qualitative and quantitative data from our guardians. This valuable service gives our clients insight into who we house, where they volunteer their time and their contributions to their local economy and community.

After some discussions in the autumn about how to bring more value to the partnership, we conducted a survey to give Peabody a greater insight into the economic and social contribution of our guardians. 

Bringing economic regeneration to Thamesmead

Peabody are particularly interested in boosting Thamesmead’s local economy, not only for the inhabitants of post-regeneration Thamesmead but also for its current residents. Property guardianship can be an effective way to bring footfall and boost economic development in an area. 

We conducted phone interviews alongside the online survey to gather both qualitative and quantitative data from the 38 guardians (75% of resident guardians) that took part . A third of our guardians in Thamesmead run their own businesses, and, of those, 77% were based in Thamesmead. These businesses covered a multitude of areas, including dance teaching, project management, hairdressing, beauty, handywork, painting/decorating, media services, art production, young people and education, and poetry. Not only is it testament to how guardians can boost their local economy, but also to the sheer diversity of skill sets amongst the people we house.

Creating and sustaining a sense of community in Thamesmead

We have endeavoured throughout our partnership with Peabody to explore how we can best benefit the Thamesmead community. As we ask each of our guardians to volunteer 16 hours a month to a good cause of their choice, we have an invaluable resource that can be directed to local community projects and voluntary efforts. For example, Peabody are particularly aware of the need to help Thamesmead’s most vulnerable residents with grocery and prescription collections during the Covid-19 crisis, and asked us whether our guardians could support their efforts locally. The survey provided a good opportunity to ask guardians if they were interested in local Covid-19 volunteering and Mutual Aid groups, and we were able to direct the relevant people back to Peabody.

Due to a shared interest in social value, Dot Dot Dot and Peabody have a strong alignment of values. We also used the survey as a chance to gauge attitudes towards Thamesmead, and placed particular emphasis on whether guardians would stay in the area after their guardianship ended. Of those asked, 87% said they liked living in Thamesmead and 79% said they would consider living in Thamesmead after their guardianship had ended, making them potential future residents of the newly-renovated estate. In combining property guardianship with social value, we have helped Peabody to create and sustain a sense of community in Thamesmead which will last beyond our meanwhile partnership with them.

Through our sustainable approach to this long-term meanwhile project, Dot Dot Dot has contributed not only to Peabody’s meanwhile objectives for economic and community development in the area, but to their future vision too. To find out more about the history and future of Thamesmead, you can visit: https://www.thamesmeadnow.org.uk. 

 

If you’d like to find out more about how we collaborate with our clients, you can sign up to our newsletter here or get in touch with us at partnerships@dotdotdotproperty.com.